digital marketing

How do we get a men fashion brand to cease waiting around trends--and begin making them? As the majority of Indian fashion startups were scrambling to keep up with changing consumer preferences, Snitch has surged ahead and become a 5-year-old, ₹2,500 Cr D2C empire. This brand case study of Snitch shows the way a label with its headquarters in Bengaluru evolved into a cultural phenomenon due to the use of ultra-fast cycles of fashion, creator-led narration, and digital-first innovation. Overview of the Brand Snitch is a men's fashion brand founded in 2019 by Siddharth Dungarwal, headquartered in Bengaluru, India. As of 2024, the brand is valued at ₹2,500 Crores and has raised ₹340 Crores in funding. Snitch operates with an annual run rate exceeding ₹500 Crores. The company's business model is direct-to-consumer (D2C), and its unique selling proposition includes trend-led drops, digital-first growth, and community-led loyalty. The Market Gap: "Stuck"-feeling men's f...

  How do we get a men fashion brand to cease waiting around trends--and begin making them? As the majority of Indian fashion startups were scrambling to keep up with changing consumer preferences, Snitch has surged ahead and become a 5-year-old, ₹2,500 Cr D2C empire. This brand case study of Snitch shows the way a label with its headquarters in Bengaluru evolved into a cultural phenomenon due to the use of ultra-fast cycles of fashion, creator-led narration, and digital-first innovation. Overview of the Brand Snitch is a men's fashion brand founded in 2019 by Siddharth Dungarwal, headquartered in Bengaluru, India. As of 2024, the brand is valued at ₹2,500 Crores and has raised ₹340 Crores in funding. Snitch operates with an annual run rate exceeding ₹500 Crores. The company's business model is direct-to-consumer (D2C), and its unique selling proposition includes trend-led drops, digital-first growth, and community-led loyalty. The Market Gap: "Stuck"-feeling men's...

  How do we get a men fashion brand to cease waiting around trends--and begin making them? As the majority of Indian fashion startups were scrambling to keep up with changing consumer preferences, Snitch has surged ahead and become a 5-year-old, ₹2,500 Cr D2C empire. This brand case study of Snitch shows the way a label with its headquarters in Bengaluru evolved into a cultural phenomenon due to the use of ultra-fast cycles of fashion, creator-led narration, and digital-first innovation. Overview of the Brand Snitch is a men's fashion brand founded in 2019 by Siddharth Dungarwal, headquartered in Bengaluru, India. As of 2024, the brand is valued at ₹2,500 Crores and has raised ₹340 Crores in funding. Snitch operates with an annual run rate exceeding ₹500 Crores. The company's business model is direct-to-consumer (D2C), and its unique selling proposition includes trend-led drops, digital-first growth, and community-led loyalty. The Market Gap: "Stuck"-feeling men's...

  In the modern world of digitalization, quick-paced life, and rush, brands cannot sustain using the old techniques. As consumer behavior and technology changes continuously, businesses will have to reinvent themselves to remain relevant and appeal to younger and trendy consumers. Puma is one of the brightest examples of the brands that have been able to reinvent itself through the combination of performance-based products and the fashion-oriented lifestyle trends. With an enhanced Puma marketing strategy, progressive Puma business strategy the company has been able to regain its image and image around the world and establish itself as the brand to be with as far as sporting, style, and youth culture is concerned. The blog discusses the main aspects of the  digital marketing strategy  and transformation at Puma, revealing the impact of the innovative campaigns, partnerships with influencers, collaboration, and technology-driven insights on the value of its brand. Taking o...